BRC Establishment Study

The BRC has entered into a collaborative partnership with the Publisher Research Council (PRC), the Advertiser Media Forum (AMF), and MASA on the new Establishment Survey (ES). The BRC and the PRC are the funders and owners of this dataset. The aim is for media owners, marketers, and advertisers to use the survey as a strategic inter-media planning tool, as the ES will survey media usage across all media types by all major demographics.

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Market Coverage

South Africa

Research Owner

Product

Explore

Frequency PER YEAR

Label	Name	Value
Name	`name`	BRC Establishment Study
Short Description	`short_description`
Long Description	`long_description`	The BRC has entered into a collaborative partnership with the Publisher Research Council (PRC), the Advertiser Media Forum (AMF), and MASA on the new Establishment Survey (ES). The BRC and the PRC are the funders and owners of this dataset. The aim is for media owners, marketers, and advertisers to use the survey as a strategic inter-media planning tool, as the ES will survey media usage across all media types by all major demographics.
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=500,height=555,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-BRC.jpg',altText='dataset-logos-v2-BRC',fileId=165271876254}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160757, createdAt=1712787776972, updatedAt=1712787776972, 1='{type=string, value=South Africa}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}]
Research Owner	`research_owner`	[{id=164087484473, createdAt=1712783708774, updatedAt=1714397543445, 1='{type=string, value=BRC}'}]
Email Contact	`email_contact`

BRC Establishment Study

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