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BRC Establishment Study

The BRC has entered into a collaborative partnership with the Publisher Research Council (PRC), the Advertiser Media Forum (AMF), and MASA on the new Establishment Survey (ES). The BRC and the PRC are the funders and owners of this dataset. The aim is for media owners, marketers, and advertisers to use the survey as a strategic inter-media planning tool, as the ES will survey media usage across all media types by all major demographics.

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Market Coverage

  • South Africa

Research Owner


  • Explore

Frequency PER YEAR

  • 1