BrandMapp

BrandMapp is a comprehensive study of middle-class and Top End South African adults, compiled over eleven years of online surveys. It focuses on the top 30% of South Africans by income, comprising 12.8 million adults who represent over 80% of the country's personal income and consumer spend. With a sample of 35,000+ respondents in 2023, BrandMapp provides marketers with detailed insights across various segments and categories, including 1,300 brand filters encompassing retail, food and beverage, financial services, automotive, travel, and media brands.