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BrandMapp is a comprehensive study of middle-class and Top End South African adults, compiled over eleven years of online surveys. It focuses on the top 30% of South Africans by income, comprising 12.8 million adults who represent over 80% of the country's personal income and consumer spend. With a sample of 35,000+ respondents in 2023, BrandMapp provides marketers with detailed insights across various segments and categories, including 1,300 brand filters encompassing retail, food and beverage, financial services, automotive, travel, and media brands.

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Market Coverage

  • South Africa

Research Owner


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Frequency PER YEAR

  • 1