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MRI-Simmons Connect Study

Connect is a consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on people's use of 11 traditional and digital media platforms. Reach, time spent, and activity measures, including smartphone/tablet apps and website usage, are integrated with consumer brand preferences, shopping habits, opinions, lifestyles, media consumption, language preferences, and more from the MRI-Simmons USA study to provide a single-source view of your target audience.

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Market Coverage

  • United States

Research Owner


  • Explore

Frequency PER YEAR

  • 4