MRI-Simmons USA

MRI-Simmons' national study, MRI-Simmons USA, provides marketers, media, and agencies with the most comprehensive and accurate consumer truth set. MRI-Simmons USA is the largest and most authoritative study of adult consumers in the United States. Our information comes from a single set of respondents, ensuring data integrity and reliability. Approximately 50,000 consumers are interviewed every year across the contiguous 48 states. This data, released quarterly, is fully projectable to the entire adult population of the US. It can quantify and qualify nearly every dimension of the consumer and their media experiences and includes demos, lifestyles, consumption at the brand and category levels, and psychographics.The Doublebase study incorporates two years of data, giving a sample of 100,000+ consumers, enabling users to drill down into demos, lifestyles, brands, categories, and psychographics of more niche targets