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MRI-Simmons Retail Trends Study

Technology continues to alter the course of consumer interactions with retailers in stores, online, and via mobile devices, and the COVID-19 pandemic has further changed behaviors. To reach today’s shoppers effectively and efficiently, brands and retailers need a clear line of sight into the motivations that drive channel preferences. The MRI-Simmons Retail Trends Study examines American consumers’ purchase processes across channels, measures spend and usage benchmarks across categories, tracks the path to purchase across 25 different categories, and takes a deeper dive into technology-enabled shopping behaviors.

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Market Coverage

  • United States

Research Owner


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Frequency PER YEAR

  • 1