MRI-Simmons Retail Trends Study

Technology continues to alter the course of consumer interactions with retailers in stores, online, and via mobile devices, and the COVID-19 pandemic has further changed behaviors. To reach today’s shoppers effectively and efficiently, brands and retailers need a clear line of sight into the motivations that drive channel preferences. The MRI-Simmons Retail Trends Study examines American consumers’ purchase processes across channels, measures spend and usage benchmarks across categories, tracks the path to purchase across 25 different categories, and takes a deeper dive into technology-enabled shopping behaviors.

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Market Coverage

United States

Research Owner

MRI-Simmons

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Explore
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Frequency PER YEAR

Label	Name	Value
Name	`name`	MRI-Simmons Retail Trends Study
Short Description	`short_description`
Long Description	`long_description`	Technology continues to alter the course of consumer interactions with retailers in stores, online, and via mobile devices, and the COVID-19 pandemic has further changed behaviors. To reach today’s shoppers effectively and efficiently, brands and retailers need a clear line of sight into the motivations that drive channel preferences. The MRI-Simmons Retail Trends Study examines American consumers’ purchase processes across channels, measures spend and usage benchmarks across categories, tracks the path to purchase across 25 different categories, and takes a deeper dive into technology-enabled shopping behaviors.
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-mri-simmons.png',altText='',fileId=null}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484445, createdAt=1712783708746, updatedAt=1712783708746, 1='{type=string, value=MRI-Simmons}'}]
Email Contact	`email_contact`

MRI-Simmons Retail Trends Study

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