MRI-Simmons Sports Fan Study

The MRI-Simmons Sports Fan Study allows marketers to analyze groupings of sports fans and fan behaviors at very granular levels across key categories, including esports and sports betting. With over 10,000 respondents annually, it is the most comprehensive study of sports fans in the United States. The Sports Fan Study is fielded quarterly and released bi-annually, within our Fall and Spring National Studies. This study provides a wide range of insights on modern sports fans, including lifestyle and personality traits, spend habits and brand overlap, modes of engagement with sports content and all forms of media (including social), and thousands of other learnings to help marketers drive business growth through partnerships and ticket sales.