Roots

Consumer research conducted in South Africa covers a wide range of topics including shopping habits, home life, food and groceries, entertainment, fashion and beauty, finance, technology, readership, and pathways to purchase. This extensive survey involves 97 independently sampled individuals, representing all major centres in South Africa, totaling 23,000 interviews. The research encompasses measurement across 150+ print titles and 50+ retail brands.The Roots survey has evolved from face-to-face, in-home data collection to a combination of online panel and some face-to-face collection methods. Caxton and Spark Media, in partnership with Borderless Access, provide sophisticated and mature online consumer panel in South Africa, enhancing the depth and quality of the data collected.