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Scarborough USA+

The Nielsen Scarborough national services are tools to examine distinct consumer media patterns, shopping behaviors, lifestyles and demographics across the U.S. Use USA+, a nationally comprehensive database, to profile your audience or consumer on a national level. Data is collected from more than 200,000 adults annually, reflecting the brand preferences, retail insights, media behaviors, lifestyles and demographics of consumers within their local markets.

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Market Coverage

  • United States

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 2