Scarborough USA+

The Nielsen Scarborough national services are tools to examine distinct consumer media patterns, shopping behaviors, lifestyles and demographics across the U.S. Use USA+, a nationally comprehensive database, to profile your audience or consumer on a national level. Data is collected from more than 200,000 adults annually, reflecting the brand preferences, retail insights, media behaviors, lifestyles and demographics of consumers within their local markets.

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Details

Market Coverage

United States

Research Owner

Nielsen Scarborough

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	Scarborough USA+
Short Description	`short_description`
Long Description	`long_description`	The Nielsen Scarborough national services are tools to examine distinct consumer media patterns, shopping behaviors, lifestyles and demographics across the U.S. Use USA+, a nationally comprehensive database, to profile your audience or consumer on a national level. Data is collected from more than 200,000 adults annually, reflecting the brand preferences, retail insights, media behaviors, lifestyles and demographics of consumers within their local markets.
Annual frequency	`annual_frequency`	2
Logo	`logo`	Image{width=2560,height=433,url='https://www.helixa.ai/hubfs/Nielsen_2021.svg.png',altText='Nielsen_2021.svg',fileId=165300829025}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484450, createdAt=1712783708751, updatedAt=1712783708751, 1='{type=string, value=Nielsen Scarborough}'}]
Email Contact	`email_contact`

Scarborough USA+

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