FUSION

FUSION is a recently introduced dataset in South Africa, merging five key sources: READ, TAMS, RAMS Amplif, Nielsen Digital Consumer Survey (DCS), and Nielsen Consumer Panel (CPS). This combined dataset offers an extensive collection of data points in South Africa. Developed by the BRC, the PRC, and Nielsen, renowned leaders in comprehensive research, FUSION aims to enhance media planning and optimize advertising return on investment through its rich and insightful data.

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Market Coverage

South Africa

Research Owner

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	FUSION
Short Description	`short_description`
Long Description	`long_description`	FUSION is a recently introduced dataset in South Africa, merging five key sources: READ, TAMS, RAMS Amplif, Nielsen Digital Consumer Survey (DCS), and Nielsen Consumer Panel (CPS). This combined dataset offers an extensive collection of data points in South Africa. Developed by the BRC, the PRC, and Nielsen, renowned leaders in comprehensive research, FUSION aims to enhance media planning and optimize advertising return on investment through its rich and insightful data.
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=500,height=555,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-BRC.jpg',altText='dataset-logos-v2-BRC',fileId=165271876254}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160757, createdAt=1712787776972, updatedAt=1712787776972, 1='{type=string, value=South Africa}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484473, createdAt=1712783708774, updatedAt=1714397543445, 1='{type=string, value=BRC}'}]
Email Contact	`email_contact`

FUSION

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