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FUSION is a recently introduced dataset in South Africa, merging five key sources: READ, TAMS, RAMS Amplif, Nielsen Digital Consumer Survey (DCS), and Nielsen Consumer Panel (CPS). This combined dataset offers an extensive collection of data points in South Africa. Developed by the BRC, the PRC, and Nielsen, renowned leaders in comprehensive research, FUSION aims to enhance media planning and optimize advertising return on investment through its rich and insightful data.

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Market Coverage

  • South Africa

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 1