MRI-Simmons/Comscore TV Fusion

Comscore’s fusion with MRI-Simmons data pairs TV viewing from Comscore with consumer purchase survey information from MRI-Simmons, covering a wide range of consumer attitudes, lifestyles, shopping habits, and brand preferences. Available across both TV Essentials (national) and StationView Essentials (local) datasets, the Comscore/MRI-Simmons TV fusion blends trusted TV ratings with valuable behavioral insights to define powerful segments and help clients achieve stronger, more impactful campaign planning, creative execution, audience profiling, and content monetization.

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Market Coverage

United States

Research Owner

MRI-Simmons/Comscore

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	MRI-Simmons/Comscore TV Fusion
Short Description	`short_description`
Long Description	`long_description`	Comscore’s fusion with MRI-Simmons data pairs TV viewing from Comscore with consumer purchase survey information from MRI-Simmons, covering a wide range of consumer attitudes, lifestyles, shopping habits, and brand preferences. Available across both TV Essentials (national) and StationView Essentials (local) datasets, the Comscore/MRI-Simmons TV fusion blends trusted TV ratings with valuable behavioral insights to define powerful segments and help clients achieve stronger, more impactful campaign planning, creative execution, audience profiling, and content monetization.
Annual frequency	`annual_frequency`	12
Logo	`logo`	Image{width=3263,height=541,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-mri-simmons.png',altText='dataset-logos-v2-mri-simmons',fileId=165196902205}
Audience Age	`audience_age`	18+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484447, createdAt=1712783708748, updatedAt=1712783708748, 1='{type=string, value=MRI-Simmons/Comscore}'}]
Email Contact	`email_contact`

MRI-Simmons/Comscore TV Fusion

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