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Nielsen Mid-Minute RLD

Nielsen measures households and persons level audience data at the respondent level across streaming and social platforms. This data set provides one data point for every quarter hour. The data point is the average audience for the middle 7.5 minutes of the quarter hour. This allows optimization at the program level along with reach curves and deduplication.

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Market Coverage

  • United States

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 12