OMC ROAD Travel Survey

The OMC is registered as an NPO, whose aim is to support the growth and spending in the Out of Home advertising industry in South Africa, by delivering outdoor measurement currency, referred as Roadside Outdoor Audience Data (ROAD).

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Market Coverage

South Africa

Research Owner

Product

Explore

Frequency PER YEAR

Label	Name	Value
Name	`name`	OMC ROAD Travel Survey
Short Description	`short_description`
Long Description	`long_description`	The OMC is registered as an NPO, whose aim is to support the growth and spending in the Out of Home advertising industry in South Africa, by delivering outdoor measurement currency, referred as Roadside Outdoor Audience Data (ROAD).
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=null,height=null,url='https://telmarhelixa.com/hubfs/datahub-logos/dataset-logos-v2-OMC.png',altText='',fileId=null}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160757, createdAt=1712787776972, updatedAt=1712787776972, 1='{type=string, value=South Africa}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}]
Research Owner	`research_owner`	[{id=190476353289, createdAt=1747920236638, updatedAt=1747920240355, 1='{type=string, value=omc}'}]
Email Contact	`email_contact`

OMC ROAD Travel Survey

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