Origin Media Landscape Study

Origin is a cross-industry initiative, led by ISBA on behalf of UK advertisers, to deliver a cross-media measurement service for campaign planning, reporting, and evaluation. Built in alignment with the WFA Framework, Origin provides the foundation for unified, industry-agreed measurement.

At its core, Origin has developed the UK’s most advanced single-source panel, tracking media exposure across linear TV, online video, and online display. This panel is the hub of a sophisticated de-duplication model that integrates publisher and platform first-party data within a privacy-safe environment. The model is scaled to represent the entire UK population, providing accurate exposure rates across all media channels and contexts.