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READ (Former PAMS)

READ serves as the designated reading currency, specifically engineered to provide precise measurements of reading behavior across various platforms. Its primary objective is to facilitate the buying and selling of advertising and space with confidence and accuracy. Conducted by Nielsen, the research encompasses the measurement of readers across 130+ newspapers, magazines, and websites, further enhancing its comprehensive scope and reliability.

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Market Coverage

  • South Africa

Research Owner


  • Explore
  • Plan

Frequency PER YEAR

  • 1