READ (Former PAMS)

READ serves as the designated reading currency, specifically engineered to provide precise measurements of reading behavior across various platforms. Its primary objective is to facilitate the buying and selling of advertising and space with confidence and accuracy. Conducted by Nielsen, the research encompasses the measurement of readers across 130+ newspapers, magazines, and websites, further enhancing its comprehensive scope and reliability.

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Details

Market Coverage

South Africa

Research Owner

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	READ (Former PAMS)
Short Description	`short_description`
Long Description	`long_description`	READ serves as the designated reading currency, specifically engineered to provide precise measurements of reading behavior across various platforms. Its primary objective is to facilitate the buying and selling of advertising and space with confidence and accuracy. Conducted by Nielsen, the research encompasses the measurement of readers across 130+ newspapers, magazines, and websites, further enhancing its comprehensive scope and reliability.
Annual frequency	`annual_frequency`	1
Logo	`logo`	Image{width=500,height=500,url='https://www.helixa.ai/hubfs/datahub-logos/dataset-logos-v2-prc.png',altText='dataset-logos-v2-prc',fileId=165269724515}
Audience Age	`audience_age`	15+
Market Coverage	`market_coverage`	[{id=164098160757, createdAt=1712787776972, updatedAt=1712787776972, 1='{type=string, value=South Africa}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484482, createdAt=1712783708783, updatedAt=1712783708783, 1='{type=string, value=PRC}'}]
Email Contact	`email_contact`

READ (Former PAMS)

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