Alex Lawson

Senior Research Analyst at TelmarHelixa

Alex Lawson is a Senior Research Analyst at TelmarHelixa where he uses data to tell the most interesting stories possible. He also works as a Customer Success Manager to help clients fully maximize their value in Discover, Explore, and Plan. Outside of work, Alex coaches youth hockey, fixes his phone’s auto-correct to include the letter “u” in words, and hunts for All-Dressed chips.

12Total articles since 2019

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National Lego Day, Data-Driven Ideas for LEGO’s Next Big Collaboration Read more

Gen Z Insights Amplified: Redefining Platforms, Value and Growth Read more

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8 Characteristics of Gen Z: Behaviours, Values and Media Habits Read more

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Audience Profiling Techniques for Brand Development Read more

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Content in context: It all starts with audience profiling. Read more

Advanced Audience Segmentation Techniques Read more

eGuide eGuide

The Rebirth of Final Fantasy: A Classic Franchise’s Gen Z Audience Read more

Fortnite x Balenciaga: High Fashion Insights on the Digital Runway Read more

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Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z Read more

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