Audience Intelligence and Media Planning Insights

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President’s Day: An Economic Lifeline in the Dark of Winter Read more
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Things have changed: Media and Campaign Planning Strategies to bounce back Read more
Change is the only constant. Stay on Top of the Media Planning Game! Read more
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Maximizing Marketing Impact: The Power of Cross Media Planning Read more
Viva Las Vegas!: The NFL's Biggest Game & The Role of Sports Betting for Viewers Read more
Swifties Takeover: TelmarHelixa's 2023 Influencer Year in Review Read more
It’s the Most Wonderful Time of the Year: We Analyze the Black Friday & Cyber Monday Consumer Read more
Will YouTube Replace Live Sports as the New Home of NFL Sunday Ticket? Read more
English Premier League Kick-Off: Sponsorship Opportunities in the US Read more
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How broadcasters and media sales houses can improve monetization strategies. Read more
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Finding certainty in uncertain times through consumer research Read more
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How to turn data management from a daunting task into a strategic asset. Read more
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Advanced Audience Segmentation Techniques Read more
What Does Dad Really Want: Connecting Brands with Consumers on Father’s Day Read more
Audience Insights: The Last of Us Read more
Discover Great Britain Audience Insights with TelmarHelixa's Discover. Read more
TelmarHelixa's Fusion Network: The Power of Combining Social & Survey Data Read more
On the Ball: TelmarHelixa’s Review of the 2022 FIFA World Cup Read more
Influencer Marketing Drives Engagement with Content that Resonates Read more
Amazon Deep Dive: How Interests Can Influence Shopping Behaviour Read more
Baby Boomers: Audience Insights to Inform Your Marketing Strategy Read more
Professional Football Team Audience Analysis: The Buffalo Bills Read more
Skin Care: Consumer Insights and Trends for Authentic Marketing Read more
Does The PGA Tour Need To Let ‘Er Rip? Read more
The Rebirth of Final Fantasy: A Classic Franchise’s Gen Z Audience Read more
TelmarHelixa in the News: Q2 Roundup Read more
Bloomingdale's Customer Profile: A Case Study in Audience Insights Read more
Kicking and Streaming: Uncovering streaming possibilities Read more
Let’s All Go To The Movies: Movies Fans’ Interests Over Time Read more
Consumer Profiling: Can Wendy’s Emulate Subway’s Successful Campaign Read more
Fortnite x Balenciaga: High Fashion Insights on the Digital Runway Read more
Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand Read more
Trick or Treat: Consumer Profiling - Halloween Favorites Read more
Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z Read more
A New Challenger Aims to Put WWE on the Ropes Read more
NFL Says Sports Betting Won’t Impact the Broadcast… But Maybe It Should Read more
Build a Village to Help Raise Your Recording Artist Read more
Will Grocery Delivery Stick, or Will Consumers Head Back to the Store? Read more
Bachelor Nation, Will You Accept This Host? Read more
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Thinking of investing in media planning software? Here’s what to look for. Read more
Olympics 2021: Building Better Brand Partnerships Read more
Understand Your Competitors’ Customers Like Your Own Read more
B2B Audiences: An Accessible Market Research Approach for an Elusive Crowd Read more
Demographics Provide the Outline, but Psychographics Paint in Full Color Read more
How to Build Proxy Audiences for New, Niche, and Growth Opportunities Read more
One Order of Big Game Insights With a Side of Fries Read more
A CEO, Head of Marketing, and Data Scientist Walk Into 2021… But It’s No Joke Read more
No Fan Left Behind: Reaching Fragmented Audiences Read more
Planning Under Uncertainty: Agility in Machine Learning Read more
In the Hard Seltzer Wars, What Does Your Drink Say About You? Read more
Entertain My Kid to Keep the Whole Family Streaming Read more
Does a Return to Sports Signal the Return to Normal? Read more
Changing Behaviours in a Post-Lockdown World Read more
Understand Your Target Audience’s Values to Effectively React to Social Issues Read more
Get Smart on Unfamiliar Industries With Online Audiences Read more
Live Events Aren’t Dead, They’re Just Not Kicking Yet Read more
The Key to Holding Gen Z’s Attention Read more
With Live Sports on Hold, Where Will Fans Turn? Read more
Audience Insights: Attracting New Fans Through Strategic Talent Read more
Meaningful Influencer Metrics Defy Industry’s Attention Obsession Read more
Content Is King, but the King Has Become More Demanding Read more
Maximising Market Research: Syndicated Research vs. Custom Research Read more
Introducing Total Social View. The Most In-Depth Analysis of Your Social Audience Read more
Beer and Bands Go Hand in Hand at Summer Music Festivals Read more
Sports Audience Insights: Sneakerhead Secrets for Fashion Brands Read more
The Extroverted Introvert eSports Fan – A Direct Path to Gen Z Read more
You Got Your Data In My Peanut Butter Read more
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