Elke Cathrall

Head of Global Marketing at TelmarHelixa

Elke Cathrall leads Global Marketing at TelmarHelixa, where she focuses on turning audience intelligence into smarter cross-media investment decisions. With a background in advertising and media, she brings a strong understanding of audience behaviour and media strategy and how to translate insight into real-world action. She lives in the Netherlands, where she enjoys exploring nature reserves, walking her rescue dog and taking on DIY projects.

35Total articles since 2018

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Recent posts by Elke Cathrall

A CEO, Head of Marketing, and Data Scientist Walk Into 2021… But It’s No Joke Read more
In the Hard Seltzer Wars, What Does Your Drink Say About You? Read more
Changing Behaviours in a Post-Lockdown World Read more
Understand Your Target Audience’s Values to Effectively React to Social Issues Read more
Get Smart on Unfamiliar Industries With Online Audiences Read more
Live Events Aren’t Dead, They’re Just Not Kicking Yet Read more
Audience Insights: Attracting New Fans Through Strategic Talent Read more
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