Elke Cathrall

Head of Global Marketing at TelmarHelixa

Elke Cathrall leads Global Marketing at TelmarHelixa, where she focuses on turning audience intelligence into smarter cross-media investment decisions. With a background in advertising and media, she brings a strong understanding of audience behaviour and media strategy and how to translate insight into real-world action. She lives in the Netherlands, where she enjoys exploring nature reserves, walking her rescue dog and taking on DIY projects.

35Total articles since 2018

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Recent posts by Elke Cathrall

Baby Boomers: Audience Insights to Inform Your Marketing Strategy Read more
Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand Read more
Trick or Treat: Consumer Profiling - Halloween Favorites Read more
Will Grocery Delivery Stick, or Will Consumers Head Back to the Store? Read more
Bachelor Nation, Will You Accept This Host? Read more
How to Build Proxy Audiences for New, Niche, and Growth Opportunities Read more
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