Nielsen Mid-Minute RLD

Nielsen measures households and persons level audience data at the respondent level across streaming and social platforms. This data set provides one data point for every quarter hour. The data point is the average audience for the middle 7.5 minutes of the quarter hour. This allows optimization at the program level along with reach curves and deduplication.

Talk to an Expert

Details

Market Coverage

United States

Research Owner

Nielsen

Product

Explore
Plan

Frequency PER YEAR

Label	Name	Value
Name	`name`	Nielsen Mid-Minute RLD
Short Description	`short_description`
Long Description	`long_description`	Nielsen measures households and persons level audience data at the respondent level across streaming and social platforms. This data set provides one data point for every quarter hour. The data point is the average audience for the middle 7.5 minutes of the quarter hour. This allows optimization at the program level along with reach curves and deduplication.
Annual frequency	`annual_frequency`	12
Logo	`logo`	Image{width=2560,height=433,url='https://www.helixa.ai/hubfs/Nielsen_2021.svg.png',altText='Nielsen_2021.svg',fileId=165300829025}
Audience Age	`audience_age`	2+
Market Coverage	`market_coverage`	[{id=164098160746, createdAt=1712787776961, updatedAt=1712787776961, 1='{type=string, value=United States}'}]
Products	`products`	[{id=164087484539, createdAt=1712785315146, updatedAt=1712785325407, 1='{type=string, value=Explore}'}, {id=164087484541, createdAt=1712785325544, updatedAt=1712785327759, 1='{type=string, value=Plan}'}]
Research Owner	`research_owner`	[{id=164087484449, createdAt=1712783708750, updatedAt=1712783708750, 1='{type=string, value=Nielsen}'}]
Email Contact	`email_contact`

Nielsen Mid-Minute RLD

Similar Data Sets

MRI-Simmons/Comscore Fusion

MRI-Simmons/Comscore TV Fusion

MRI-Simmons/Nielsen Fusion

Details